Process

After the plan development, the Living Lab in ARTIS started with defining criteria for a sustainable drinking cup system together with the main identified stakeholders. Next to literature research, we conducted interviews and surveys with visitors in ARTIS,  members of the management department from ARTIS, and members of the management department of the Vermaat Group (catering provider) to analyze their expectations for a suitable cup system in ARTIS. The results suggested that a drinking cup system in ARTIS should be aimed at 'reuse', as this fits the defined circularity goals. Moreover, a reusable system can have a clear educational purpose that matches ARTIS' goal to include visitors in its journey towards sustainability. Therefore, the decision was made to continue the Living Lab with a reusable cup system.

Next, we performed market research on the available reusable cup systems that complied with the set criteria for sustainable drinking cup systems. Two criteria clearly limited the possibilities, namely the maximum proximity of the supplier of reusable cups to ARTIS and the availability of an external washing system. Based on this analysis, four companies turned out to be suitable. In a co-creation session, these four companies and their accompanying cup systems were compared by the General Manager of the Vermaat Group, the ARTIS manager Public & Experience and the ARTIS Sustainability Coordinator. Additionally, the initial set-up of the reusable drinking cup system in ARTIS was designed with the stakeholders. Agreements were made to set up a pilot for the reusable drinking cup system, as well as the establishment of a temporary collaboration with GreenCups.